They are claiming the ability to circumnavigate privacy focused browsers to retain the ability to track users for advertising.

I always knew it was possible to do so. I just didn’t realize it was actively being sold as a service.

How would combat this?

Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.