“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”
Sad to say but she’s wrong. The general populace doesn’t give a shit about authenticity in film. They want brainless films with lame, repetitive jokes and Minions and/or Groots.
People will trip over eachother to watch a film by their favorite superhero company before even considering whether the last one they saw was worth watching or not.
Just like car enthusiasts, keyboard enthusiasts, FOSS enthisiasts, et al. mainstream films are not made for the enthusiasts—they are made for the average consumer to make a profit.
I mean… Madame Web is doing worse than Morbius. Clearly even the average consumer isn’t interested anymore.