COVER announced that it will be opening its inaugural overseas branch COVER USA in North America. The main objective for opening their first location outside of Japan is aimed at localization efforts to facilitate global expansion.

  • @Contramuffin
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    115 months ago

    I wonder if it’s partly so that they can have a studio in the US. My understanding is that EN talents have to go to Japan if they want to use the 3D equipment, so it would make sense from a business perspective to have a working studio in the US. Lowers the travel expenses that I’m betting Cover had to reimburse every time an EN talent flies to Japan for a studio trip

    • ShadowCat
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      55 months ago

      I think someone mentioned before that Cover only covers travel expenses for certain events, like fes but if they want to go to the studio for their own 3D live or something then the talent has to pay for it

      • @hark
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        15 months ago

        Right, though I think 3D birthday lives and group anniversaries are covered.