Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @laughterlaughter
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    72 months ago

    Of course it’s manufactured! And I’ll bet you a blowjob from my cousin Chester that it’s all AI-generated.

    • swab148
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      72 months ago

      furiously googles how to prove that a post is made with AI

      • @gardylou
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        52 months ago

        Google: serves 5 ads about AI softwares that make posts for you, followed by AI generated content about making AI generated posts.