Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @andros_rex
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    22 months ago

    IMHO, it was an elevator ride that killed r/atheism…

      • @andros_rex
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        22 months ago

        Rebecca Watson had some guy proposition in her in an elevator at a conference, felt uncomfortable and talked about it during the conference. This blew up the internet atheist/skeptic community around 2011 or so, led to a big split. “Elevatorgate”

      • @andros_rex
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        22 months ago

        That was a killing blow + “the professional quote maker.”

        But it was a good place for some decent discussion back in the day. I learned enough biology from arguing with creationists there + youtube to test out of college biology….