The software giant first introduced malware-like pop-up ads last year with a prompt that appeared over the top of other apps and windows. After pausing that notification to address “unintended behavior,” the pop-ups have returned again on Windows 10 and 11.

Windows users have reported seeing the new pop-up in recent days, advertising Bing AI and Microsoft’s Bing search engine inside Google Chrome. If you click yes to this prompt, then Microsoft will set Bing as the default search engine for Chrome. These latest prompts look like malware, and once again have Windows users asking if they are legit or nefarious. Microsoft has confirmed to The Verge that the pop-ups are genuine and should only appear once.

Every trick Microsoft pulled to make you browse Edge instead of Chrome

  • TheMurphy
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    103 months ago

    Haven’t seen this in the EU. Anyone knows if this is prevented here?

    • @T156
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      83 months ago

      It might be blocked by the DMA, or at least, make Microsoft hesitate about it, since they’re meant to treat all browsers equally, which would also mean not advertising their browser in another browser.

      • @Dehydrated
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        13 months ago

        But technically it would be legal, since the DMA came after Brexit