Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @[email protected]
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    7 months ago

    It has changed since, in fact for me the watershed moment of change came when RES stopped being able to calculate upvotes/dv’s because there was no longer clear feedback that your vote counted.

    • @PoliticalAgitator
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      27 months ago

      Does that mean they fixed the problem or did they simply make it impossible for people outside of reddit to see the extent of it?

      • @[email protected]
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        17 months ago

        At that moment they made clear upvoting hazy for people outside of reddit, I doubt it fixed it there but I have seen their anti-vote manipulation system in action since then that does impact “lazy” coders