President Biden’s reelection campaign has dubbed former President Trump “Broke Don,” taking a strategy out of Trump’s playbook that his political rivals know all too well.

Trump has used nicknames — from “Little Marco” to “Crooked Hillary” to “Lyin’ Ted” — to put down a variety of opponents. For much of 2020, Biden’s moniker, courtesy of Trump, was “Sleepy Joe.”

Now, the Biden team is seeking to turn the tables in attempting to make one stick to Trump while it worked this week to highlight the former president’s lagging fundraising numbers in the 2024 race.