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    48 months ago

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    It also found the information was sometimes “difficult” for consumers to access, noting for example Amazon could use a grey font on a white background in text displayed at the very bottom of a page — a classic example of so-called ‘dark pattern design‘.

    “Thus, Amazon misleads consumers as to the moment of conclusion of the sales contract,” the authority wrote [in Polish; this is a machine translation].

    “For many people, this can also have negative consequences: The consumer does not receive the product, so he cannot use it, he loses the opportunity to buy at an attractive price that may no longer apply, and his money is frozen until he returns it.”

    Its enforcement also calls out Amazon for using deceptive design to encourage shoppers to click buy by presenting misleading information about product availability and delivery windows — such as by listing how many items were in stock to be purchased and providing a countdown clock to order an item in order to get it on a particular delivery date.

    Its investigation found Amazon does not always meet these deadlines for orders, nor ship products immediately as they may be out of stock despite claims to the contrary shown to consumers.

    Commenting in a statement, the UOKiK’s president, Tomasz Chróstny, said: “Information about product availability and its fast shipping is very valuable for consumers and for many people it may be the main reason why they make a purchase decision.


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