The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.
Without meaning to be rude, you’ve not been paying attention. Throughout the history of capitalism, rich arseholes and then corporations have done as much as they can to avoid paying people for labour. It shouldn’t be surprising that this latest tool is used the same way
1960s:
Today: