I don’t understand what Meta will gain from participating in the fediverse? Their ultimate goal is to make money of Threads and I just don’t see how encouraging an open federation will help them do it? Even 3Eing the fediverse will not do them much good as they already have sooo much traffic already that killing the fediverse will not make a serious change in their figures. But OTOH it does seem like Threads is net positive for the fediverse ATM. Even if all current denizens of the fediverse will block Threads, there is a large group of people that are exposed to the concept of “fediverse” for the fist time and some of them will want to learn more. This is a good thing. Anyway, I don’t know why they are doing it, but I’m cautiously glad they did it. Thanks for coming to my Ted talk.
There are probably several reasons, many not entirely clear to any one of us now, but one can guess.
I think not an insignificant reason for this is the coming expansion of the EU Digital Markets Act where Meta among a few other tech giants are labeled as gatekeepers. As always, while the EU might be one of the earlier ones, other markets will likely follow in the coming decade.
Meta will going forward be forced to open up their platforms and incorporate interoperability with other services. It starts with messages, but knowing the EU, that is probably just the first stepping stone.
If Meta have to do it anyways, they will probably want to make sure that they are the first one in establish a strong presence in the technology that every other tech giant will also need to embrace.
I don’t think they care even a little about the present Fediverse community, what they do care about is the technology that Apple, Microsoft, Google, TikTok and so on will agree on to use going forward. By embracing ActivityPub early, they are betting on having already a strong position when these companies are inevitably going to have to try to agree on a common standard.