Bingo. The Reddit app wasn’t designed for UX; it was designed as an IAA engine for their ad network. I know we’re tired of the “you’re not the customer, you’re the product” adage, but reading through the Reddit for Business page, you realize that’s what you are:
Having lived in that whole gross mobile attribution / AdMob / CPx world for a hot minute, I’m especially appreciative of platforms that don’t all immediately race to the bottom. Cory Doctorow calls it “enshittification”. Good times.
Revamping the ad group creation flow and audience manager tools
Starting this week, we are changing the way you build audiences by refreshing the ad group and audience manager creation flows. We’ve rebuilt these tools from the ground up to create a clean interface that outlines all of the targeting available to you within one flow.
While all the 3rd party API and blackout shit was going down Reddit were busy talking up their rebuilt ad manager tools, not their lack of mod tools or support improvements for their unpaid staff holding up the foundations of the platform.
Bingo. The Reddit app wasn’t designed for UX; it was designed as an IAA engine for their ad network. I know we’re tired of the “you’re not the customer, you’re the product” adage, but reading through the Reddit for Business page, you realize that’s what you are:
https://www.redditforbusiness.com
Having lived in that whole gross mobile attribution / AdMob / CPx world for a hot minute, I’m especially appreciative of platforms that don’t all immediately race to the bottom. Cory Doctorow calls it “enshittification”. Good times.
Posted: June 23 https://www.redditforbusiness.com/blog/unlock-ad-targeting-potential
While all the 3rd party API and blackout shit was going down Reddit were busy talking up their rebuilt ad manager tools, not their lack of mod tools or support improvements for their unpaid staff holding up the foundations of the platform.