It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
The backlash that Bud Light faced from LGBTQ people was not for the same thing that they faced backlash from the right for, it was because they left Dylan in the dust to fend for herself against hoards of angry reactionaries. Or in other words they pretended to be progressive and then immediately dropped their sponsor like she was mouldy apple as soon as it became even slightly inconvenient for them to keep up with that progressive facade.
They did that because their main market in the United States has always been largely conservatives. Ben and Jerries ice cream has never really been marketed towards conservatives (and also people don’t really identify with brands of ice cream like they with brands of beer), and they’ve always been very public with their political ideology. So they are a) very unlikely to face any kind of backlash for saying something progressive and b) very unlikely to retract any progressive statement/action if they were ever to receive a backlash for it because they have at least a modicum of integrity.
Cool. So InBev are filthy. Something we can all agree on.
Your point about B&J is valid. And I agree with that too.