A new Windows 11 update is rolling out this week.

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

  • HidingCat
    2•7 months ago

    Oh yea, I tried that too, nope, just simply can’t compare. That’s why Adobe still gets my money as much as I don’t want to give it to them. Luckily the Photography plan hasn’t increased in price… yet.

    • @[email protected]English
      1•7 months ago

      I got tired of the subscription while I was still Windows-bound, so I trialed CaptureOne Pro. It didn’t even have a subscription plan at the time, and I loved it so much I bought a perpetual license. I love the software, it’s my favorite photo editing software period. They do offer a subscription now, as well as perpetual licenses, but you can’t even begin to get it running under Linux so… Major bummer.