Do you remember when Sun Chips changed their chip bag material to a more environmentally friendly compostable material? People lost their minds. Why? Because the bag crinkled a lot.

No… Because it crinkled at a high enough volume that you actually have to worry about hearing loss. People weren’t losing their mind for no reason.

https://www.wsj.com/articles/SB10001424052748703960004575427150103293906

It is louder than “the cockpit of my jet,” said J. Scot Heathman, an Air Force pilot, in a video probing the issue that he posted on his blog under the headline “Potato Chip Technology That Destroys Your Hearing.” Mr. Heathman tested the loudness using a RadioShack sound meter. He squeezed the bag and recorded a 95 decibel level.

The Bag was louder than the ambient noise in a jet fighter cockpit in flight.