YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • @[email protected]
    link
    fedilink
    English
    65
    edit-2
    8 months ago

    Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

    And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

    Humanity deserves extinction, I’m gonna go release some refrigerant real quick

    • @micka190
      link
      English
      798 months ago

      I know people IRL who get offended whenever I mention that I just block ads. Shit’s insane.

      • @[email protected]
        link
        fedilink
        English
        248 months ago

        Ikr? I throw some money at creators I care about, but I’m not watching their stupid ads.

      • @[email protected]
        link
        fedilink
        English
        58 months ago

        God this is so weird. “You have to watch and see ads to support content creators!” The fuck I do.

      • Bizarroland
        link
        fedilink
        38 months ago

        How are you going to make any money then?

        Answer: paywall their fucking site.

        I’m paying for Internet access. If they don’t block their site it’s free game.