YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • @jacktherippah
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    327 months ago

    Can we have a YouTube competitor? Pretty please? 🥺

    • @[email protected]
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      467 months ago

      Support PeerTube. It’s needing content, and it’s a little janky, but it’s federated.

        • @[email protected]
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          87 months ago

          A neat programming project would be to migrate YouTube videos to PeerTube for content creators. If a YouTuber decides to put their videos on PeerTube as well, it should be as easy as possible.

            • Brownian Motion
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              37 months ago

              I found Big Clive is posting here. I’m sold, he is the only reason I use YT, so now I can cut that fucking shit off at the neck.

              https://odysee.com/

              And I am going to check out peertube as well.

              • @[email protected]
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                17 months ago

                The benefit of PeerTube is that it federates, so content can be followed and broadcasted to the Fediverse.

                • @TangledHyphae
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                  17 months ago

                  Sweet, do you have any links on how to set that up? My next goal is to set up my own lemmy.<mydomain> instance up so I can pull various things for my own aggregation. Last I tried, I had errors after the Rust compiling steps, need to try it agian.

            • @[email protected]
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              7 months ago

              Does it federate with the Fediverse? That’s the point I was trying to make with PeerTube.

    • @[email protected]
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      217 months ago

      I tried Odysee out for a little while but TBH there are too many Crypto-bros and White Supremacist Insurrectionists for my tastes. You can’t even stream or post large videos without investing in their crypto.

      I hope we get something better than that, soon.

      • @[email protected]
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        27 months ago

        Check out PeerTube, which is on the Fediverse. Content can be followed and broadcast to Mastodon and others.

        • @[email protected]
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          157 months ago

          He doesn’t need a citation for that, anyone can spend a few minutes on there and see.

          • Hal-5700X
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            -137 months ago

            anyone can spend a few minutes on there and see.

            So it’s not that hard to get some proof. So we know you’re/they’re not bullshitting us.

            I’m sorry. I should just listen and believe. /s

            • @TangledHyphae
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              17 months ago

              There are shitty people on YouTube too, why hate on a platform just because shitty people use either one of them? Beats giving money to YouTube, we have to start somewhere to decentralize more.

    • Liz
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      77 months ago

      Playeur exists. You just gotta convince your favorite YouTubers to switch and/or cross post. They apparently have tools that make migrating pretty easy. A few of my favorite ones are on there, but most aren’t.