For the type of service they are (hosting random one-off videos and series that anyone can load and optionally kicking back a portion to the content creators) - who are they competing against? If you go on the street and ask random people to name 3 streaming services that do that, you’ll likely get YouTube, “ummm”, and “I dunno”
None of those services offer the same kind of content though. Tiktok offers 30s - a couple of minutes videos (vines, essentially), streams are hours long and are fundamentally different because they’re interactive with chat. YouTube offers the 5min - 30min edited content, with exceptions here and there (1hr+ content).
Your 11 year old nephew doesn’t watch YouTube because he’s 11 and has the attention span of a squirrel. He’s not watching a 30 minute video about the Canadian housing crisis.
For the type of service they are (hosting random one-off videos and series that anyone can load and optionally kicking back a portion to the content creators) - who are they competing against? If you go on the street and ask random people to name 3 streaming services that do that, you’ll likely get YouTube, “ummm”, and “I dunno”
If you ask a 40+ year old maybe…
Content creators are flying away to TikTok or Snapchat. Gamers are on Twitch and Discord etc.
My nephew is 11 yo and has never watched content on YT.
None of those services offer the same kind of content though. Tiktok offers 30s - a couple of minutes videos (vines, essentially), streams are hours long and are fundamentally different because they’re interactive with chat. YouTube offers the 5min - 30min edited content, with exceptions here and there (1hr+ content).
Your 11 year old nephew doesn’t watch YouTube because he’s 11 and has the attention span of a squirrel. He’s not watching a 30 minute video about the Canadian housing crisis.