@[email protected] to TechnologyEnglish • 7 months agoMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.comexternal-linkmessage-square31fedilinkarrow-up1298arrow-down16cross-posted to: technologyfuck_ai
arrow-up1292arrow-down1external-linkMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.com@[email protected] to TechnologyEnglish • 7 months agomessage-square31fedilinkcross-posted to: technologyfuck_ai
minus-square@[email protected]linkfedilinkEnglish13•7 months agoI bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.
I bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.