This is quite exciting in that it removes plastic waste. I see no reason why different companies can’t make different shape ones to maintain their lock-in. I expect a knock-off market to pop-up, but that exists with plastic pods too. It’s a step in the right direction at least.
Team Aeropress here.
Good to see Keurig try to cut down on plastic waste, but if they really wanted to make an impact, they could open-source the design of the pods so all the alt-cup manufacturers could switch as well. It may be counter-intuitive, but the more options customers have, the more machine sales and goodwill Keurig will create.
Aeropress for the fucking win. It’s so beautifully simple and making coffee with it is so easy.