Well, if these same interests could have headed off all the various milk substitutes, not to mention mushroom/soy/pea/etc substitutes for meat, they likely would have, as well. Some are trying rear-guard actions against milk substitutes even now.

I bet even the dumb phrases like “soy boy” were workshopped by moneyed interests. Trying to portray plant-based as “unmanly” has the earmarks of moneyed interests all over it.