EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Cosmic ClericEnglish
    -2•8 months ago

    They tried it way before 2020 too, they talked to the agency I worked for at the time. Same result

    They tried it before 2020 as well.

    They keep trying this every generation, hoping the latest generation will be dumb enough to accept it.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)