EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Cosmic ClericEnglish
    -3•1 month ago

    still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

    Corporations being corporations and trying to rip off the customer to make the stockholder happy is a constant thing (unfortunately). “Viva Capitalism!”, and all that.

    But ‘We the People Customers’ ultimately have the control, we control the purse strings. They need the money in our wallets, and we can decide to give them that money or not, based on how they treat us, as customers. They will try to psyop convince you otherwise of that fact, but that fact remains, and holds true.

    Its an endless battle/war, but its a good one to fight for. Then they try something the next time, we push back against it. Again.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)