What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.
During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.
In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.
Are we just supposed to pretend like they don’t already have ads in their games?
Yeah I remember ads in need for speed, unless they mean, interrupting the game for ads …
In NFS the ads/product placements never changed, I suppose they want non-static ads.
I never even minded the product placement in NFS. It was mostly aftermarket car parts companies. It got weird in NFSU2 when they shoehorned in AT&T Cingular or whatever
That’s what they mean.
If they’re really that stupid, more people will figure out that cracked games don’t have flaws like this.