What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.
During a recent earnings call Q&A, Wilson was asked by an analyst about “dynamic ad insertion” in triple-A titles as a means of revenue. While he thinks it’s “still early” for that, he noted its potential as a “meaningful driver of growth” for the publisher.
In fact, internal teams at EA are already exploring “very thoughtful [ad] implentations,” Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.
It’s also a very weird fit. So in NA, the hero goes to… a salad dressing vending machine? And just eats a full bottle of sauce?
It’s popcorn not salad dressing.
Uh. Didn’t know they did that, I only knew the sauce.
I guess their advertising campaign wasn’t very effective!
No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.
We do get Newman’s sauce here, but I don’t remember seeing the other products.