When you step outside the fediverse and try to talk to others about it on corporate platforms, chances are you’ll either get, “Yeah that’s too complicated” or “Isn’t it full of [insert bad people here]?” or some variation thereof, at least if they’ve heard of it at all. A lot of this comes down to communication or messaging failures.

Some of those trying to invite others are excited by the new place they’ve found & its tech, but they don’t entirely understand it or they kinda do & mistakenly think others might be too & try to talk both the community & the tech up (or just the tech) and completely miss their mark. The people they were hoping to invite are now more put off & think their community is full of similar folks, and at its worst they may think it sounds a little like all the cryptocurrency/NFT-bros trying to promote their crap.

So, how might we work around this? Following are my thoughts, but I’d like to read yours as well.

First: try to know a little about who you’re talking with/to. This is how you figure out whether to try to invite them at all, and if so, how to go about it without rapidly losing their interest & turning them away from the entire idea. This is easier with friends & acquaintances, of course, but for strangers…

Well, try striking up conversations on posts where your interests intersect and/or platform dissatisfaction is expressed & if interest in another social platform comes up, bring it up that way. Don’t try to force the subject, that’s what drives folks away.

Second: forget the tech backends. The tech doesn’t matter to the vast majority of the folks we might like here. It’s cool, and interesting to some of us, but most folks? They don’t care. One of the biggest mistakes Mastodon & Lemmy instances/sites have made is to put the tech upfront over the communities they’re aspiring to cultivate.

Other community sites didn’t build themselves up like that, and frankly, neither should we. So when you’re trying to invite folks over, invite them on the basis of your instance/site’s community culture and secondarily the formatting/structure, e.g. it looks like Reddit/Twitter/etc. but without ads & annoying algorithms.

Third: if they’re your friends or acquaintances or just someone expressing some curiosity about the space, invite them to your instance. Don’t give them choice paralysis by pointing them to a list of servers like on join Lemmy or Mastodon.

Pointing them there is like telling someone to check out forums and giving them a large loosely organized list of forums to pick one of & join. Very few would go from there & sign up to give one a try, and even then they’re likely to bounce off from unfamiliarity & not knowing anyone there and what they even want to post to strangers.

Those are just a few of my thoughts though, what about you?

TL;DR: know your audience, pitch your community not the tech, invite them to your community instance & don’t point them to a big list of instances.

  • @Candelestine
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    61 year ago

    Personally I’ve been waiting to do much inviting until the service is a little more polished and ready for primetime. Pretty soon here. The recent patches to World made a huge difference.

    • @[email protected]
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      61 year ago

      The recent patches to World made a huge difference.

      I’m on lemm.ee and the admin there is running on the latest release candidates right now. Night and day difference for me since getting past 0.18.0, but also I’m on desktop browser. I don’t know how many of us there are compared to mobile users, but I think most people just want a good mobile app. Make sure you send them to a good instance. If they get on a janky one they’ll think it represents the whole thing. Otherwise no need to explain the whole centralized/decentralized thing, probably just confuse the average person.

    • @ElectroVagrantOP
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      31 year ago

      Oh yeah, I get this for sure when it comes to Lemmy, and tbh any newly opened instance even if their backend is more developed (e.g. Mastodon). The thinking with this thread is as much for the broader fediverse as it is Lemmy, as I see a lot of the same mistakes repeated between the two when it comes to trying to get new folks onboard.

  • Die4Ever
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    1 year ago

    More on point 2, the federation just means the community is bigger than it otherwise would have been, you don’t need to mention it to people. Telling people that this site is popular because of federation is like telling people that TikTok is popular because they burned a lot of money on advertising and stuff, no one cares why.

    And yeah inviting people to a specific instance is the way to do it for sure. Just give them the link directly to the signup page lol.