• Death_Equity
        link
        fedilink
        arrow-up
        5
        ·
        1 year ago

        I don’t understand commercial marketing people for cases like this. If they literally only listed prices on deals, it still wouldn’t matter because shops have relationships with suppliers and will work with whoever has the part when it is needed. All the extra effort in marketing materials like this are wasted effort just to justify corporate staffing bloat.

        Source: Ordered parts all the time in an automotive shop and never looked at these fliers because I would negotiate prices with the guys working the desk to beat the corporate negotiated prices listed and they capitulated because we and they both built a great relationship that benefitted us both.

        • Daft_ishBanned from community
          link
          fedilink
          arrow-up
          3
          ·
          1 year ago

          Brand recognition. No ones going to buy shetass brakes because no one has heard of shetass brakes.

  • kautau
    link
    fedilink
    arrow-up
    65
    arrow-down
    1
    ·
    1 year ago

    It’s a good thing there’s that red circle on the biggest text in the image or my amphibian brain might not know what to look at

  • perishthethought@lemm.ee
    link
    fedilink
    English
    arrow-up
    40
    ·
    1 year ago

    It’s funny, sure, but I bet that as was targeting repair shops, not the end users of the brakes.

    Source: my feeble brain

    • jettrscga
      link
      fedilink
      English
      arrow-up
      21
      ·
      1 year ago

      Good catch. It says “For commercial accounts only” at the top.

      • Death_Equity
        link
        fedilink
        arrow-up
        6
        ·
        1 year ago

        No retail parts magazine will mention “comebacks”. That is purely a commercial automotive term and most of the time comebacks are an issue behind the wheel, if you have a good shop.

  • abbadon420@lemm.ee
    link
    fedilink
    arrow-up
    19
    ·
    1 year ago

    If I could make a suggestion: “Brakes that slow you down, but won’t hold you up”

  • Gork@lemm.ee
    link
    fedilink
    arrow-up
    11
    arrow-down
    3
    ·
    1 year ago

    It’s like releasing the Chevy Nova in Spanish speaking markets.

  • Donjuanme
    link
    fedilink
    arrow-up
    7
    ·
    1 year ago

    This may be why the next generation isn’t driving as much, too much temptation to buy the brakes that won’t slow you down XD

    • OhStopYellingAtMe
      link
      fedilink
      arrow-up
      5
      ·
      1 year ago

      Are millennials ruining the brake industry with their non-stop refusals to stop or slow down?