Public Broadcasters of Europe, Let's All Join Mastodon!
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In this guest post, Alexander Plaum, Innovation Manager at Deutsche Welle (DW), writes about his team's exceptionally positive experience with microblogging in the Fediverse. He also explains why all public broadcasting professionals should try out Mastodon.

Alexander Plaum, Innovation Manager at Deutsche Welle (DW), writes about his team’s exceptionally positive experience with microblogging in the Fediverse. He also explains why all public broadcasting professionals should try out Mastodon (and other decentralized social media).

“So what are the skeptics waiting for? Everybody has to prepare posts and threads and multimedia soc med content bits anyway – why not put them out on Mastodon? Imho, there’s nothing to lose, only a new (rather interesting) audience to gain,” writes Plaum.

  • ChrisEnglish
    32•6 months ago

    The BBC currently have a trial at social.bbc - recently extended, which is promising.

  • suokoEnglish
    15•6 months ago

    Another big wave is approaching soon then

        • @[email protected]English
          20•6 months ago

          I still don’t get how it’s related. Some of the funding sources specify that the media outlet can’t use Mastodon?

          • agrammaticEnglish
            2•6 months ago

            I think the idea is that the funding might come with conditions to reach a significant % of the audience. E.g. often public broadcasters have a remit of 99% of population coverage with their broadcast technology, while private stations have much lower or no legally obligatory reception target.

            I don’t think that’s a big obstacle in this case though.

        • @hanekamEnglish
          16•6 months ago

          The European model used to be empowering the public broadcaster to collect a TV licensing fee, but is now moving to direct tax payer subsidy because internet streaming made that too easy to circumvent

            • @hanekamEnglish
              3•6 months ago

              It was a very good system. Collecting it’s own fees added a degree of separation between government and public broadcaster and protected it’s independence.