Ford deepened a price war in the electric-vehicle industry on Monday by slashing the prices of its F-150 Lightning trucks, including a 17% cut for the base model, as it aims to boost its share of an EV market dominated by Tesla .

From the article:

The base Pro variant of Lightning now carries a suggested retail price of $49,995, compared with its prior price of $59,974, while the higher-end Platinum model will cost about 6.2% less, at $91,995.

  • @dynamojoeEnglish
    3•1 year ago

    I would have paid $50k this past January when I was looking for a new vehicle. When I was invited to order (in March) the Pro was “unavailable”, so was the XLT, and the cheapest trim level I could order was the Lariat at $78k…for delivery in six months.

    Edit: On second thought, as bitter as I am towards Ford for this (and I really want an EV Maverick), this price cut is a good thing for consumers not only for itself but also because it helps establish a lower baseline for the Cybertruck. Which I hope flops, because I want one for cheap.

  • netburnrEnglish
    -6•1 year ago

    Still can’t haul anything.

    • @[email protected]English
      9•1 year ago

      Towing capacity is 10,000 lbs. the 2023 f150 V-6 can pull 10,100 lbs.

      I’d say that’s a pretty comparable drivetrain. Not to mention, most dudes that buy a truck anymore don’t actually use it as a truck. The amount of people I see with a truck not making it do truck things is staggering.

      • @[email protected]English
        3•1 year ago

        This to also say when tested, the lightning, which is double the standard cab weight of the 2023 F-150 towed a 7700 lb capacity for ~120 miles, the f150 towed the same for ~150 miles before needing to fill up.

        You could argue that the gas car is better because it’s faster to fill up. But how often are you long distance towing 8000 lbs +? Unless you’re constantly hauling a camper van, which at that point you just take a nap or go sight seeing while the truck charges for an hour or two. It’s a light duty consumer dude bro truck. Not a semi truck. Which when compared to the Tesla semi…

        The Tesla semi can tow 82,000 lbs for 500 miles, 2000 lbs more than a standard semi, and about comparable to a fully loaded semi going highway speeds (between 600 and 900 miles before needing to fill up 300 gallons of diesel)