@GreenEngineering3475 to BusinessEnglish • 3 months ago

Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments

cross-posted to:
television

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Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments

@GreenEngineering3475 to BusinessEnglish • 3 months ago

cross-posted to:
television

Sports, broadcast TV and $1 billion in digital commitments paced Paramount Global's overall upfront ad performance, Co-CEO Chris McCarthy said.

Sports, broadcast TV and $1 billion in digital commitments paced Paramount Global’s overall upfront ad performance, Co-CEO Chris McCarthy said.

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