The Von Restorff effect, also known as the “isolation effect”, predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered. The theory was coined by German psychiatrist and pediatrician Hedwig von Restorff (1906–1962), who, in her 1933 study, found that when participants were presented with a list of categorically similar items with one distinctive, isolated item on the list, memory for the item was improved.
Please tell me that this is also the name for the cognitive bias where one notices a slightly uncommon scenario while not taking notice of the mundane scenario and believes that somehow the uncommon scenario is really common.
I can’t tell you that.
What I want to ask is if it’s the same name when you’re in an environment where the uncommon is presented repeatedly and thus becomes the common, while the former common becomes uncommon due to its increasingly lowered presence?
