The hysteria surrounding the Oasis reunion serves as a powerful reminder of the lasting impact of strong branding in the music industry and beyond. Through a combination of iconic design assets, distinctive sounds, clear messaging, and unforgettable personalities, bands like Oasis and the Spice Girls have created brands that stand the test of time.
For graphic designers, marketers, and brand strategists, the lessons from these enduring musical acts are clear: create multi-sensory brand experiences, tap into emotional connections, and develop assets that can evolve with culture while remaining true to the core identity.
By doing so, brands can aspire to achieve the kind of lasting cultural relevance that keeps audiences coming back for more, even decades after their initial impact.
the most popular streams from legacy artists aren’t necessarily what you’d expect from their original record sales. As Matthew points out: “One of Oasis’s biggest hits, their 1997 UK number one D’Ya Know What I Mean, is almost nowhere in their top streaming list.”
I feel like anyone who knows Oasis and isn’t just using their name for a fluff piece knows why that song hasn’t stood the test of time
I do love the song though
