10% reduction in emissions? So climate friendly! That makes it only 9 times as harmful for climate as the vegan alternative.

Pretending that climate friendly beef is possible and then branding it ‘Brazen’ is some top quality trolling.

This is the same company who tried to maximize employee deaths during covid and is bringing back child labour.

“No, see. It’s ‘climate smart,’ because it makes us more money by being smart and advertising it with the word ‘climate.’ So, no harm, no foul?”