• @Scotty_Trees
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    459 minutes ago

    I’ll believe it when I see it.

  • @[email protected]
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    143 hours ago

    It’s not going to happen. Especially if the rumours of Harris replacing Lina Khan are true.

    Don’t get your hopes up. The US political class is far more pro business than people here would like.

      • @[email protected]
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        32 hours ago

        I doubt she cares. If she’s ever challenged, all she has to do is say “but Trump would be worse” and millions would fall in line.

        And I sincerely doubt Lina Khan is a line in the sand for pretty much any Democratic Party voter. They’ll hold their nose and vote for Harris as long as her positions are marginally better than Trumps.

        • @mholiv
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          2 minutes ago

          The crazy part is that the threat is real. Imagine not voting for Harris in the US because of perceived antitrust fears and ending up with 6 Trump Supreme Court justices who spend the next 40 years turning the USA into a Christian nationalist state.

  • @NicolaHaskell
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    027 minutes ago

    Splitting off Chrome, Android, or Google Play isn’t a meaningful, earnest act of “anti-trust” while AWS is allowed to control the data centers. All the web apps and click tracks are there, ICANN’s children, and a growing number of federal departments.

    requiring “Google to provide support for educational-awareness campaigns that would enhance the ability of users to choose the general search engine that suits them best.”

    Real power move there, I feel the competition returning already.

  • @[email protected]
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    6710 hours ago

    Changes to the online advertising market would make online ads less valuable for publishers and merchants, and less useful for consumers.

    If by useful they meant anything that is heavily promoted by Google ads get added on the ‘will not touch with a 10 foot pole’ list. Sure, I guess?

    Also hinting at changing their business models, raise the cost of devices, should chrome or android be forced to break up.

    Google blog response is exactly why this breakup should happen. They are getting out of control.

    • The Snark Urge
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      4610 hours ago

      Ads can not be made less useful to me in their present state, and as it is they are far overvalued as an industry.

      • Mossy Feathers (They/Them)
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        9 hours ago

        I unironically want to go back to the days where ads told you what the product was, what it cost, why you should buy it (compared to competitors) and where to buy it. All the cutesy “we’re gonna tell a story” advertising falls flat on its face because, as much fun as the “real deal” can be, 99% of it is designed by committees to reach as big of a spread as they can. It’s soulless. I’d rather my soulless advertising be straight and to the point than some eye-rolling, meandering, soul-sucking corporate garbage that takes 90 seconds to say what it could have said in 15s.

        Hey advertisers, quit wasting my time, and your money and quit fucking doing it. The reason why the, “narrative advertising” or whatever you call it, works is because it’s made by a small company and targeted at an equally small community. Chances are, it’s enthusiasts selling to enthusiasts, and they know the people they’re targeting better than you ever could.

        You. are. not. a. small. company. You. are. not. enthusiasts. Stop it.

        • @ripcord
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          63 hours ago

          When was that period?

        • @[email protected]
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          34 hours ago

          Totally agree, nothing annoys me more than an ad that cant seem to even tell me what the product is.

          • @[email protected]
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            13 hours ago

            Before YouTube’s switch to “your going to watch 6 ads before the video starts, and you are going to like it,” schtick, I always enjoyed getting to skip the ad before they managed to tell me what the product even was.

        • @[email protected]
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          03 hours ago

          I’ll make an exception to this rule. I’ll gladly watch Thai Life Insurance ads. 3 minutes of nothing to do with insurance. And you’ll shed a tear or 2. I won’t buy the product though, I don’t live in Thailand.

      • @[email protected]
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        810 hours ago

        That’s for sure. I already assume ads contain malware and consider and ad blocker to be essential for security and privacy.

  • @ichbinjasokreativ
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    8410 hours ago

    microsoft need it just as much if not more. Hope it happens to both.

    • @thehatfox
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      339 hours ago

      Years ago a Microsoft breakup was also once on the table, but it never happened.

      I wouldn’t get too excited that regulators will follow through with this for Google either.

      • @[email protected]
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        2 hours ago

        Specifically, it didn’t happen because the supreme court made Bush Jr president and he killed it

      • Billiam
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        74 hours ago

        Let us also not forget the Ma Bell breakup and what happened thereafter.

          • Billiam
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            91 hour ago

            Let’s just say, the telcos didn’t like being away from each other.

        • FenrirIII
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          64 hours ago

          “Somehow… Ma Bell returned.”

  • @EnderMB
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    -23 hours ago

    While I do think that many of these companies need regulation, I think it would be very easy for many of them to cut off a finger or two to save the body, especially when you factor in that many departments of these companies either operate at a loss, or are in positions where they are losing market share.

    For Google, losing Chrome would do very little for them. Fill the board with several execs, and it’ll be Google-aligned for the next decade or so. They could also kill off Music, Docs, Fit, Pay, Keep, almost a dozen products that could either be killed or spun off into separate businesses. The same goes for Microsoft, Amazon, Meta, countless businesses that have a finger in a lot of pies.

    • @[email protected]OP
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      2 hours ago

      There’s so much to chop off there. They’re an ad monopolist, cut that. Their YouTube business is self sufficient, cut that. Android and Play Store? Chop chop chop. Cloud Services? Chainsaw goes wrrr. Google, Chrome and assorted services could stay with Google for brand recognition. All of them would be still very big and dangerously influential.

      • @EnderMB
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        -22 hours ago

        No shit, good fucking luck getting a business to purposely neuter itself.

        Any reduction in operations or separating into new businesses would almost certainly be an effort to trim expenses/fat, and not a realistic effort into creating multiple viable businesses.

        With that said, I’d definitely cut Cloud. They’re a distant and expensive third to AWS and Azure, and it probably doesn’t make the kind of money that other arms will make.

    • @thirteene
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      63 hours ago

      At&t/pacbell basically just kept recombining after being repeatedly broken apart. The market is broken, not the company.