As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

As Twitter ditches its iconic branding in favor of owner Elon Musk’s favorite letter “X,” its open source competitor Mastodon is once again seeing usage numbers soar.

  • User_4272894
    386·
    2 years ago

    I can fathom no world where you’d want to trade away a multi billion dollar brand for a new brand you literally can’t SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

    “Follow me on Twitter” becomes “follow me on X”? “You should tweet that” becomes “you should X that”? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

    It’s a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

    • teolan
      108·
      2 years ago

      “You should tweet that” becomes “you should X that”

      “You should X-create” that

    • AzuraEnglish
      43·
      2 years ago

      I should X that sounds like I should delete/close that. How apt.

    • rm_dash_r_star@lemm.ee
      30·
      2 years ago

      The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

      Haha, I know the most appropriate iteration, a red background with the X in a white circle.

    • Mars2k21@kbin.social
      16·
      2 years ago

      Its a terrible rebrand that pretty much comes because of Elon’s impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I’ll have fun calling tweets “xeets” for a good week.

        • dangblingus
          6·
          2 years ago

          The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

          • FoxBJK@midwest.social
            1·
            2 years ago

            Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

      • elrik
        3·
        2 years ago

        Please call them Elon’s x-crements instead.

      • Bogasse
        3·
        2 years ago

        It must be so horrible working “with” him. You’re trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.

        • Urbanfox
          1·
          2 years ago

          I’ve worked in a founder led business and this is why I quit.

          I’d spend forever working on a project to build a satellite site then suddenly we don’t want that anymore - bin the recipes we want a full main site redbrand.

          Bye.

          • Bogasse
            1·
            2 years ago

            Feel you, I’ve been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others…

    • dangblingus
      81·
      2 years ago

      Destroying the brand and ruining twitter was always the goal. There’s a good reason why Saudi Arabia fronted half of the bill…

    • Master
      6·
      2 years ago

      Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!

    • Saneless
      3·
      2 years ago

      Jamie Kennedy’s show is about to become relevant again. You’ve been X’d!