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As a Georgia Power (Southern Company subsidiary) ratepayer, this offends me. I will now vote with my dollar to punish them.
Oh wait, I can’t because it’s a fucking monopoly!
It is literally tyranny that a de-jure monopoly like this is allowed to publicly have an opinion at all, and even more so that it’s allowed to fund the broadcasting of said propaganda with money forcibly extracted from its ratepayers (who have absolutely no say in the matter, short of disconnecting from the power grid).
I’m really not one to defend companies, but this is a bit of a weird take, and it makes the author sound really unfamiliar with this business sector. White papers are very common and not peer reviewed, basically they’re a glorified memo with statistics. Don’t rely on white papers for any information besides what that company is saying about itself and its experience.
For sure…but it’s being run as an ad, and people are absolutely awful at telling the difference between this kind of ad and editorial content, even when it’s plainly labeled.
So is the critique for Southern Company for writing some marketing material, or for The Atlantic for running an ad about it?
For the Atlantic for being willing to run it in a format that confuses readers, the Public Utilities Commissions in the states where the Southern Company operates for letting the Southern Company do this kind of thing with ratepayer money, and the Southern Company itself for trying to mislead people.