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TLDR: electronic shelf labels bad.
Warren and Casey also voiced concern about Kroger’s partnership with Microsoft to install facial-recognition technology in stores, which could be used to identify individual customers: When a shopper approaches the shelf, she would see a price calibrated specifically for her.
Discount tool of the future:
I used to work niches scanning the whole shelf and printing out the new labels every week
These should just be replacing all the wasted paper and effort for that task. Why do we have to do this?
Professor Santiago Gallino specializing in retail management was interviewed last year by NPR for a piece about these tags.
While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way.
“To be honest, I don’t think that’s the underlying main driver of this,” Gallino said. “These are companies that tend to have a long-term relationship with their customers and I think the risk of frustrating them could be too risky, so I would be surprised if they try to do that.”
Rather than seeing an opportunity to use surge pricing, Gallino says retailers are likely drawn to electronic shelf tags to ensure consistency between online and in-store pricing.
What a prophet.
Prices changing in the middle of a day would be risky.
Differences from online prices? Price changes while it’s in your cart? That’s false advertising.
Not even close to risky in the many towns where Walmart has driven out all the other businesses like supermarkets.
Take a picture of every ESL as you cart the item. What a pita.
This is almost blatantly false. They can already do that and have been since labeling was invented. This makes it slightly faster and without wasting a ton of paper, glue, etc.
