I really liked this article - one of the things I do struggle with is cocktails to accompany food; everyone in my circle likes cocktails more than wine, but wine is The Food Drink. My personal#1 favorite drink for food is plain or iced water, so I tend to do an aperitif, food with water, then digestif and/or sweet cocktail and make a wine available for the food too, that works but a cocktail for dinner would be well received.

Anyway - I found this explanation of how they think through matching the drinks with the food very interesting.