I think you accidentally called the 1964 model 1994. But yeah, the current generation cars are absolute land ships.
My gf says so
Monaco GP 2030

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For road cars yes, a bit is because of safety. For the US its mostly because of the one law about light trucks being work-vehicles and so they didnt get taxed the same or something.
It is that vehicle footprint is used as part of calculating a manufacturer’s CAFE score. So if the car is bigger it doesn’t have to get as good mileage effectively subsidizing large vehicles.
I believe a large part of the size is for aero reasons. For example, the wheelbase is extended by something like 50cm if I recall correctly. Bigger car equals more surface area to fit aero devices on. I think it was the teams pushing for bigger cars to make them go faster.
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