Simple. “You’ve gotta try”

Any effort > no effort.

Things we can do to reduce emissions are better in several ways. The most immediate and easy to sell message is it saves $$$. There is a general correlation that $ spent = emissions. Chicken is cheaper than beef. Condo is cheaper than mansion. Compact car is cheaper than canyonero.

Sometimes it is a triple or quadruple whammy. Bicycle is cheaper than car, reduces traffic for people that need to use a car, improves health, AND is cheaper. And doesn’t require government mandated licensing, insurance, and registration; things right wingers hate

ETA: appeal to selfishness

How about “MAKE BIG CORPORATIONS STOP FUCKING UP THE PLANET!?”