“Upcoming regulatory changes could support future improvements, but the focus must now shift to stronger commercialisation and sustainable growth, or a plan to bridge the gap to the Premier League to unlock the huge amount of value within football at all levels.”

let the enshitification of football loose with a fury!

Will the Premier League be adopting the men’s World Cup commercial breaks on the back of poor financials?

Bridge said: “The expansion of Uefa and Fifa competitions has delivered financial benefits across Europe’s ‘big five’ leagues, but football cannot rely on simply adding more content to deliver sustainable growth. An increasingly saturated market may not be good for players or fans, particularly if it weakens the on-pitch spectacle. This approach, without a collective mindset from all rights-holders, risks prioritising short-term gain over long-term prosperity.