Why does anyone in the world give a fuck what Paris Hilton has to say?

This is the best summary I could come up with:

It even includes a custom hashtag for a word that Hilton has been trying to popularize since at least 2019: “sliving.”

A combination of the words “slaying” and “living,” sliving is supposed to be Hilton’s new “that’s hot,” her catchphrase that was inescapable in the early 2000s.

Now the year is 2023, and Linda Yaccarino, fresh from her interview on the Code stage, is posting “#sliving” to a site called X.

Here’s what Hilton and X’s partnership entails, according to company spokesperson Joe Benarroch:

The platform recently started sharing an unspecified percentage of revenue from ads that appear next to posts from paid, verified users.

Hilton’s financial arrangement with X — which appears to be the first of its kind under the Musk regime — works differently, according to Benarroch.

The original article contains 180 words, the summary contains 130 words. Saved 28%. I’m a bot and I’m open source!

Oh! Well maybe I’ll actually sign up for a twitter account now. Ha. Such a stupid time.

Hearing sliving for the first time, my immediate association was something about slaving.

I never used twitter or Xitter, but if Paris Hilton is on it… i don’t know, might be time to sign up

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This screams of desperation to me. Twitter never needed to make any kind of deals with celebrities before to get them on the platform. This feels like Kick throwing money at people to get them to come over from Twitch. They’re trying to lure over Instagram type folks, probably to keep them off Threads.

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Hawt

Y’all haters