Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future
www.theverge.com
A big shake-up ready for Activision Blizzard and the future of AI.

Microsoft is promoting Matt Booty to president of game content and studios, including the new responsibility of ZeniMax, and Sarah Bond to Xbox president, overseeing all Xbox platform and hardware work.

The Xbox changes mean Booty will now lead an expanded organization inside Microsoft Gaming that now includes ZeniMax and Bethesda. Booty’s expanded role should help Microsoft Gaming avoid scenarios like Redfall in the future, with Microsoft clearly focusing on better collaboration between the teams it acquired with the ZeniMax / Bethesda acquisition.

Bond will now take over the hardware and software platforms of Xbox. She will now be responsible for the future of Xbox, both in hardware and software.

These Xbox leadership changes mean there will be more women in gaming leadership roles at Microsoft than men once Bobby Kotick, CEO of Activision Blizzard, departs at the end of 2023.

  • @Katana314English
    4•1 year ago

    So many of us reading “reorganization” and anticipating several paragraphs of layoffs.

  • @RightHandOfIkarosEnglish
    -3•1 year ago

    These Xbox leadership changes mean there will be more women in gaming leadership roles at Microsoft than men once Bobby Kotick, CEO of Activision Blizzard, departs at the end of 2023.

    Why does this matter? Why not be proud of people’s qualifications instead of what’s in their pants?

    “They were always sexist before, so let’s be equally as sexist now” isn’t a good look.

    • @EvilBitEnglish
      10•1 year ago

      Because it’s been about what’s in somebody’s pants for centuries and it’s not fair to just let all that accrued momentum keep women out of leadership roles.