It is hard to imagine that there was not someone inside of Nike that lost their faith in humanity when the pitch for these things was originally taking off.

    • The Menemen!
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      4 months ago

      Add bonus features already installed on the shoe, but need an extra subscription. Maybe clips to connect them to your bike pedals, but it costs 4.99€/month to actually use that feature. Think about all the feature subscription you could sell for a good hiking shoe.

      (I really hope they won’t do this, but I can see them trying it.)