The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

  • @Crazyslinkz
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    124 months ago

    Please don’t discriminate because of a name.

    • ✺roguetrick✺
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      54 months ago

      I’m highly prejudiced against any Condé Nast publication.

      • @[email protected]
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        fedilink
        English
        44 months ago

        Arstechnica has really good tech coverage as well despite being a Conde Nast publication as well

      • @[email protected]
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        fedilink
        34 months ago

        What about the pretty pictures in the traveler magazine my dentist still puts in the waiting room?