The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

    • Track_ShovelEnglish
      2•28 days ago

      lack of options

      That’s just the way they want it. Kill all competition by operating at a loss and offsetting losses over the long term

        • @SpaceNoodle
          4•28 days ago

          It was tasty and a decent enough value through the mid-2010s.

          Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.

          Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!

          I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.

          What little quality Starbucks has left is about to go the same way - but it’s got even more inertial

          The enshittifiation continues.

            • @SpaceNoodle
              0•28 days ago

              Taco Bell was the Mexican McDonald’s. Chipotle was never that much more authentic, but at least it raised the bar in relation. It is now a mere shell of what it once was.

                • @SpaceNoodle
                  1•28 days ago

                  I guess you’ve never been to the Midwest.

                  I dated a woman who referred to Taco Bell and Fazoli’s as Mexican and Italian, respectively.