Plunging U.S. revenue at X risks opening up a "massive hole" on its balance sheet that Musk needs to plug to stave off its financial collapse.

Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.

      • The Pantser
        56•6 months ago

        It is clever, he told everyone up front that he was there to sink the company.

        • @[email protected]English
          5•6 months ago

          I thought that actually was the joke of this stunt, and he was being sarcastic. Was that not it?

          • @takeda
            6•6 months ago

            I think it was originally supposed to be “let that sink in” so they let it in.

            But, yeah unless there’s some kind of 5D chess that I’m not seeing, he is sinking it.

            • @littlewonder
              2•6 months ago

              Maybe since he’s full MAGA now, he’s merely decided he’s tired of winning.

      • PennomiEnglish
        38•6 months ago

        It might’ve been funny if he was remotely likable. Turns out that humor depends highly on not being an asshole.

        • @DxKEnglish
          12•6 months ago

          Nah, the problem is there’s just nothing humorous about it. Not even Robin Williams could’ve made that bit work, and everybody loves him. (RIP)

            • @saltesc
              11•6 months ago

              His abusive wife clearly doesn’t .

              • @takeda
                5•6 months ago

                We should at least Love Lucy.

          • Ben Hur Horse Race
            1•6 months ago

            I actually don’t care for Robin Williams. I don’t actively dislike his stuff, I just find his humor off-putting. Good Morning Vietnam was OK.

    • @takeda
      17•6 months ago

      Yeah, he is sinking it.