Plunging U.S. revenue at X risks opening up a "massive hole" on its balance sheet that Musk needs to plug to stave off its financial collapse.

Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.

    • The Pantser
      56•1 month ago

      It is clever, he told everyone up front that he was there to sink the company.

      • @[email protected]English
        5•1 month ago

        I thought that actually was the joke of this stunt, and he was being sarcastic. Was that not it?

        • @takeda
          6•1 month ago

          I think it was originally supposed to be “let that sink in” so they let it in.

          But, yeah unless there’s some kind of 5D chess that I’m not seeing, he is sinking it.

          • @littlewonder
            2•1 month ago

            Maybe since he’s full MAGA now, he’s merely decided he’s tired of winning.

    • PennomiEnglish
      38•1 month ago

      It might’ve been funny if he was remotely likable. Turns out that humor depends highly on not being an asshole.

      • @DxKEnglish
        12•1 month ago

        Nah, the problem is there’s just nothing humorous about it. Not even Robin Williams could’ve made that bit work, and everybody loves him. (RIP)

          • @saltesc
            11•1 month ago

            His abusive wife clearly doesn’t .

            • @takeda
              5•1 month ago

              We should at least Love Lucy.

        • Ben Hur Horse Race
          1•1 month ago

          I actually don’t care for Robin Williams. I don’t actively dislike his stuff, I just find his humor off-putting. Good Morning Vietnam was OK.