• @ozymandias117
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    821 days ago

    I… I know they made colorful iMacs… But… What was the marketing idea behind this ad?

    What did they mean by “No artificial colors” for a computer…?

    • GhostalmediaOP
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      3121 days ago

      The OG colors were all food based.

      Tangerine, grape, lime, strawberry, and blueberry

    • @polygon6121
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      21 days ago

      The five colors were fruit-themed: blueberry, grape, tangerine, lime and strawberry.

    • @[email protected]
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      721 days ago

      Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.

      • GhostalmediaOP
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        1521 days ago

        That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry

        The campaign was all food references

        • @[email protected]
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          621 days ago

          Ah I forgot the fruit schema for the colors! lol

          Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.

          • @[email protected]
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            221 days ago

            Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.

        • @[email protected]
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          021 days ago

          this was Apple’s peak for design. I can’t stand apple products but if they made an iphone in this colorway I would be tempted.

    • @[email protected]
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      721 days ago

      I would assume it’s a joke on when they say no artificial colors in food, because… apple?

      Idk