Not gonna lie, not digging that branding. “Apple ID” just rolls off the tongue better.

  • @[email protected]
    link
    fedilink
    1220 hours ago

    For a company so set on renaming every feature and claiming it their own I’m surprised they’d do this

    • @reddig33
      link
      920 hours ago

      It was a dumb move. So much more important things to be working on. There was nothing wrong with the “Apple ID” naming. Renaming it just creates unnecessary confusion.

      • @[email protected]
        link
        fedilink
        English
        5
        edit-2
        8 hours ago

        As someone who had to support Apple products at an enterprise level, kindly fuck off. Trying to explain that an appleid is a users apple account is annoying as fuck, and they don’t remember it because it’s not labeled as an account, then bitch at the person trying to help them about long password reset process’s (or losing their data). Particularly when dealing with people with known anger issues that have the power to fire you on a whim.

        Standard terminology exists for a damn good reason. This is a very welcome change.

      • @SpaceNoodle
        link
        1220 hours ago

        Some project manager felt the need to justify their existence.

        • chiisana
          link
          fedilink
          619 hours ago

          *Product Owner

          Project manager moves the project along, product owners are the ones making product direction decisions.

          • @reddig33
            link
            117 hours ago

            And product marketing pushes for product renames like this. I wonder how much this will cost Apple in international trademark fees? Apple likes to recycle existing product names to save money (AppleWorks, AppleVision, iBooks, etc). I don’t think Apple Account was an existing trademark.

      • @[email protected]
        link
        fedilink
        718 hours ago

        So much more important things to be working on.

        Hundreds of Thousands of people working for Apple, I’m sure they are capable of doing multiple things at once.